Sara Cowdell (Founder and Artistic Director) says that most performance artists “have an inherent sense of being an outsider.” She speaks about having to be willing to distort your image or the one that society has of you, to be willing to “expose or embarrass yourself.” For Sara, performance art is about the urge for chaos and it appeals to people who are interested in social dynamics. Or, as Carl Naus (Tech Support) puts it, performance art “hacks social understanding.” “To do good performance art you have to have good social acuity,” Carl says –  “or none,” Sara replies without missing a beat.